Winning Sales Strategies
Have you just landed your dream job as a sales representative? Whether you’re cold calling on businesses or serving customers in a retail environment, there are fundamental sales strategies to follow in order to meet, and exceed, you sales goals. Take these recommendations from the successful sales professionals to land your first client and meet your sales goals.
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The most important fundamentals for every sales person are to gain as much knowledge as possible about your product or service and industry. Armed with this knowledge, before you contact your first clients, commit to maintaining high ethical standards and following through on any promises you make. A successful sales career can span decades, yet your name can be tarnished in one day with one client. With the advent of social media and online reviews, it’s even more critical to remain vigilant about protecting your good name and reputation. When meeting with a client for the first time, the most important thing a sales representative can do is listen. Ask probing questions about their business and listen carefully to the answers. How can you expect to provide solutions, if you’re not aware of their problems and priorities?
Dress for success. The most important thing to wear to every engagement with a client or prospect is a genuine smile and quiet self-confidence. In addition to that, consider taking advantage of the awesome deals offered by Groupon coupons and investing in a classic sports coat or suit from the fantastic selection available at Johnston & Murphy. A well-tailored jacket constructed from quality fabrics is an investment in your wardrobe, and career that will reap benefits for years to come. Leave the bling and loud prints for the weekend and pair your jacket with a solid shirt and muted tie or scarf. Go easy on the make-up and treat yourself to a close shave. You’ll never have a second opportunity to make a first impression – use it wisely.
Finally, follow up with all of your prospects and clients in a timely fashion. Provide them with industry information even if it’s not tied to a potential sale. Your goal is to nurture long lasting relationships. Best of luck to you!