4 Best Practices in Video Creation and Editing


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What initially started out as nothing more than a mere hobby has become not just a gateway to a career but also a main source of income, and because of this, video creation and editing has become significantly more popular today than it ever has been. This comes as no surprise, especially when you consider the fact that there are literally millions of viewers who spend their leisure daily on popular streaming websites, tuned in to their favourite video creators each day.

But taking advantage of the benefits of success in the endeavour requires a significant amount of time and effort. Simply put, it’s not a task to be taken lightly for those who aspire to make their mark and perhaps turn their passion into something more lucrative. Here are just a few of the best practices that come with video creation and editing.

Do research on the software and tools prior to acquisition

Many beginners often make the mistake of obtaining tools and software based on their price alone. While it’s certainly true that those with higher prices attached to them can include more features, it’s far more cost-effective to invest some time in doing research before acquiring them. You’ll be surprised at how cost-effective some tools can be, like Final Cut Pro Audio, and you’ll minimise the chances of not just spending more but potentially buying unneeded software or tools that may not be compatible with your operating system.

Set clear goals when creating the video

Whether the purpose of the video is to entertain or to be used primarily as a marketing tool, setting clear goals is essential in creating a cohesive flow that will help not just keep your audience’s attention focused on the content, but also allow it to be better received which in turn should help it gain the traction that it needs in order to gain more views.

Make it a habit to watch other videos

When it comes to video creation and editing, the best way to learn is to view other videos yourself in order to see what methods you can potentially integrate to your own videos in order to make them better as well as things that are best avoided. It’s one of the best ways to improve in producing videos and you may even learn a few tricks that you may not have been able to otherwise.

Listen to feedback from your viewers

As tedious as it might be to scroll down through the comments section, reading through them and listening to their feedback can help you improve your skills in future videos. While focusing on the positive comments can certainly boost confidence, there are times when negative comments can be a lot more helpful after all.

Video editing and creation may be much more accessible today thanks in no small part to current-generation technology, but that doesn’t necessarily mean that it’s easy. It demands practice and work, and time invested in doing research and being thorough in the process will pay dividends in the results.


About Author
Puneet is Tech blogger. He contributes to the Blogging, Gadgets, Social Media and Tech News section on KokTech.